Ece Barlah

Following her university studies, Ece worked at some of Turkey’s leading advertising agencies and managed many brands’ accounts.

In 2009 she moved to Dubai and participated in the Turkey Tourism campaign with the Ministry of Tourism, covering nine country offices for Turkey. She carried out Turkey’s promotional campaign and represented her country in public relations, advertising, real estate, tourism & hotel management, especially health tourism and delegation management projects. Following her role in the country project, she continued in Rawaj International, developing and implementing successful projects with many regional and foreign brands operating in a broad portfolio ranging from accommodation to food and beverage, from health to luxury consumption.

In 2016, she continued her career in Muscat, Oman managing the Marketing and Communication department of Barr Al Jissah integrated tourism facilities under Zubair Corporation. In her first two years in the Sultanate, she worked with real estate, hospitality, marina, and children’s education & entertainment brands.

In 2018 she joined the leading publishing company in the country, Muscat Media Group. She established the business development and marketing department throughout the group’s transformation into Flamma International Corporation. In this department, all group brands were re-positioned in one place. In her work on behalf of the Muscat Media Group, Ece collaborated with the country’s leading institutions in sectors such as shopping malls, medical institutes, automotive, and luxury consumer goods brands.

In 2020 Ece started her own marketing consultancy business Figurre Lifestyle International. She creates targeted advertising, marketing, business development, sales, and public relations solutions. She delivers fast, effective project-based solutions in hospitality, real estate, construction, food & beverage, retail, luxury goods, technology, and medicine. Her holistic approach results in the most efficient use of financial resources for her clients.

Following a one-of-a-kind business model, she acts as an extension of her client’s internal team by integrating into every department. Ece ensures that her clients reach the global standard they deserve by anticipating the appropriate steps to success.

Her offerings follow today’s trends and don’t leave heavy financial burdens on her clients. By implementing effective and appropriate campaign strategies, she helps companies direct funds first and foremost into their campaigns.

She adapts regional brands to the GCC market, which operates differently from their home country. She guides her clients safely through this unique marketing and advertising space.

She specializes in entrepreneurial start-up projects and evaluates brand improvement strategies with tactical communication and marketing plans. Her services include brand refinement and creating distinguished brands through franchising and business development services. Ece takes the most economical and practical approach in the Middle East market, which operates with different dynamics than the base market, and successfully carries out marketing activities. It offers all the marketing services that businesses in the B2C and B2B fields may need, including the development of start-up projects and bringing business ideas together with investors, the promotion of Turkish and foreign brands to the Middle East markets, effective partnerships and sales points, cooperation agreements such as distributorship.

You can benefit from Figurre’s expertise to quickly plan processes such as reorganizing your brand according to international standards. You can also build an effective corporate identity, creating the necessary documentation and content to enable you to operate in your target market.